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We are committed to produce
highest quality, safe and
healthy food to achieve customer
satisfaction and loyalty while
optimizing the benefits of our
stakeholders (stockholders,
employees and suppliers) for the
company's long-term sustainable
development. |
OBJECTIVES & STRATEGIES |
1. |
Strives towards assurance of
food safety of our products
through implementation of Food
Safety System such as HACCP
system. |
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2. |
Focus on customer. |
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3. |
Penetrating local market in
Malaysia and expansion to global
market. |
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4. |
International brand building to
increase value of brand image -
to become pride of the Nation. |
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5. |
Diversification of product line
with more efforts in Research
and Development. |
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6. |
Focus on Employees Training,
Development and Empowerment. -
We want our employees ^Enjoy
Working, Enjoy Life "; in the
same time upgrading their
competitiveness. |
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7. |
To maintain a good relationship
with suppliers while helping
them in developing GMP system. |
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8. |
To increase productivity and
return as well as reduce cost
with automation and lean
manufacturing policy. |
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