We are committed to produce highest quality, safe and healthy food to achieve customer satisfaction and loyalty while optimizing the benefits of our stakeholders (stockholders, employees and suppliers) for the company's long-term sustainable development.

 

 OBJECTIVES & STRATEGIES

1.

Strives towards assurance of food safety of our products through implementation of Food Safety System such as HACCP system.

   
2.

Focus on customer.

   
3.

Penetrating local market in Malaysia and expansion to global market.

   
4.

International brand building to increase value of brand image - to become pride of the Nation.

   
5.

Diversification of product line with more efforts in Research and Development.

   
6.

Focus on Employees Training, Development and Empowerment. - We want our employees ^Enjoy Working, Enjoy Life "; in the same time upgrading their competitiveness.

   
7.

To maintain a good relationship with suppliers while helping them in developing GMP system.

   
8.

To increase productivity and return as well as reduce cost with automation and lean manufacturing policy.

   
 
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